About Us

About GGPC
GGPC is a sustainability consulting firm dedicated to bridging the gap between disruptive global technologies and local implementation. We help governments, corporations, and NGOs achieve meaningful environmental impact by adapting proven solutions to meet the region’s unique challenges and opportunities.

Anita Nouri

Founder and CEO
Green Growth Planning Consultancy (GGPC)

Anita Nouri is a visionary entrepreneur and a prominent figure in the field of sustainability, renowned for her pioneering work in environmental stewardship and waste management. With over two decades of experience driving innovative environmental solutions in the Middle East. Previously leading a Dubai-based waste management company, she lead practical, impactful approaches to environmental stewardship. With GGPC, Anita is focused on bringing disruptive, proven sustainability technologies to the GCC and Middle East, adapting them to local needs and challenges. Her commitment to turning global innovation into regional impact makes GGPC the trusted partner for organizations seeking responsible, future-focused growth.

Bringing Proven Sustainability Innovation to the GCC and Middle East

Our Vision

A world where every project drives sustainable progress and improves quality of life for future generations.

Our Mission

To identify, adapt, and deliver the world’s most effective sustainability solutions for the GCC and Middle East.

Our Values

Integrity: Transparent, honest, and accountable in everything we do.

Impact: Measurable results that advance sustainability goals.

Collaboration: Working together with clients and partners to achieve shared success.

Innovation: Constantly evolving to meet complex environmental challenges.

Disruptive Technology: Embracing tried-and-tested breakthroughs to deliver transformative solutions tailored to our region’s needs.